CREATE & EXECUTE
Now we get creative. We start writing and designing,
developing creative concepts that will bring the strategies we've addressed
in phase one to life. We'll present these concepts to you – and then,
together, pick the concept that works the best for you. Don't be surprised
if these concepts look like finished pieces. But it's important to
remember that they're not and there's still a lot of work to do.
We'll take the chosen concept and make any changes
or refinements, preparing them for final production or programming.
We'll also conduct any photography, video or audio sessions if necessary
at this stage. Then, we'll have one last presentation for your final
approval.